Ticketeer

Case study

On-site event engagement system

Restructuring the sustainability participation system for live events


Ticketeer is an eco-action event app developed by EarthMera for the UKIS 2025 event, designed to support sustainability-focused participation through booth discovery, eco-missions, and on-site interaction.

Client

EarthMera

My role

UX/UI Designer

Year

2025

User Story

Participants check in, explore booths, complete eco missions, and redeem rewards in a busy event environment.

Designing for high-traffic live events.


• Quick Entry

→ Minimal onboarding

• Fast Scanning

→ Quick decisions

• Physical + Digital

→ QR interactions sync instantly

• QR Variability

→ Works in varied environments

• Reward Validation

→ Confirmed by system and staff

Event Constraints

User Journey

Structural & Usability Gaps

Key Findings


• Onboarding created expectations the system didn’t sustain.

• Dense layouts slowed scanning and made prioritization difficult.

• Template structures favored consistency over clarity.

• Editing interactions limited rapid iteration and flexibility.

Before

After

QR upload added to simplify event check-in

Before

After

Separated booth discovery and eco-missions for clarity

Outcome

• Clearer information hierarchy for faster scanning

• Exploration and mission flows separated

• Event, mission, and reward systems clarified

• Faster decision-making in high-traffic environments

More work