Zigu
Case study
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Campaign widget builder
Restructuring widget layouts and system flows
ZIGU is a widget-based link-in-bio tool developed by EarthMera, designed to help users curate and organize sustainability-related content, social links, and action-driven resources in one flexible interface.
Client
EarthMera
My role
UX/UI Designer
Year
2025
Structural & Usability Gaps
Key Findings
• Onboarding created expectations the system didn’t sustain.
• Dense layouts slowed scanning and made prioritization difficult.
• Template structures favored consistency over clarity.
• Editing interactions limited rapid iteration and flexibility.
Reframing the Widget Scheduler
Design Suggestions
Before
After
From a single complex setup screen to a step-by-step widget creation flow
