EarthMera

Case study

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AI-enabled eco action platform

Designed a Clearer Path to Eco-Action with EarthMera.

EarthMera is an eco-action platform that enables users to complete sustainability missions, verify actions through AI, and earn rewards within a community-driven system.

I partnered closely with the CEO and engineers during the early product stage to evaluate usability and structural gaps, clarify core user flows, and design UI components that improved focus, consistency, and action clarity across the experience.

Client

EarthMera

My role

UX/UI Designer

Year

2025

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Existing App Issues

Existing App Issues

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Key Findings


• Weak visual hierarchy made information hard to scan and prioritize.
• Inconsistent UI elements reduced cohesion and brand trust.
• Navigation lacked clarity, leaving users unsure what to do next.
• Character-centric visuals weakened sustainability credibility.

Key Findings


• Weak visual hierarchy made information hard to scan and prioritize.
• Inconsistent UI elements reduced cohesion and brand trust.
• Navigation lacked clarity, leaving users unsure what to do next.
• Character-centric visuals weakened sustainability credibility.

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Key UI Improvements

From character UI to action-first dashboard

From character UI to action-first dashboard

Profile redesigned to highlight eco-impact

Profile redesigned to highlight eco-impact

From character UI to action-first dashboard

From character UI to action-first dashboard

Profile redesigned to highlight eco-impact

Profile redesigned to highlight eco-impact

Designing a Community Forum

Competitive Analysis

Forum Design Iteration

Exploring how the forum fits into the main user flow through team collaboration

Exploring how the forum fits into the main user flow through team collaboration

Exploring how the forum fits into the main user flow through team collaboration

Exploring how the forum fits into the main user flow through team collaboration

More work

See all work

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Plateful

Community food-sharing platform

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Plateful

Community food-sharing platform