EarthMera

Case study

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AI-enabled eco action platform

Designing a Clearer Path to Eco-Action with EarthMera.

EarthMera is an eco-action platform that enables users to complete sustainability missions, verify actions through AI, and earn rewards within a community-driven system.

I partnered closely with the CEO and engineers during the early product stage to evaluate usability and structural gaps, clarify core user flows, and design UI components that improved focus, consistency, and action clarity across the experience.

Client

EarthMera

My role

UX/UI Designer

Year

2025

Structural & Usability Gaps

Key Findings


• Weak visual hierarchy made actions and information harder to scan.

• Booth discovery and eco-missions were merged, increasing cognitive load.

• Map access lacked contextual integration within the exploration flow.

• Visual inconsistencies and unclear guidance reduced user confidence.

Key Findings


• Weak visual hierarchy made actions and information harder to scan.

• Booth discovery and eco-missions were merged, increasing cognitive load.

• Map access lacked contextual integration within the exploration flow.

• Visual inconsistencies and unclear guidance reduced user confidence.

Before

After

From character UI to action-first dashboard

Profile redesigned to highlight eco-impact

Before

After

Community Forum

Competitive Analysis

Q&A Boards

Multi-Directional

Forum Entry

Forum Discovery & Contribution

Design Iteration

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